What drives us
Our goal lies in simplifying complex technical tasks in our customers' day-to-day work through the use of augmented reality. As a result, errors can be avoided and technologies continuously improved. This ultimately leads to an increase in product quality, environmental protection and a better quality of life.
What drives us
Unser Ziel besteht darin komplexe, technische Aufgaben im Arbeitsalltag unserer Kunden, durch den Einsatz von Augmented Reality zu vereinfachen. Dadurch können Fehler vermieden und Technologien stetig verbessert werden. Dies führt letztlich zur Steigerung der Qualität von Produkten, zum Schutz der Umwelt und zur Steigerung der Lebensqualität.
Alexander Pfaff is a mechanical engineer (M. Eng.) and Managing Director of HoloMetrix GmbH. He completed his studies at the Frankfurt University of Applied Sciences in 2016 with a focus on vibrations and acoustics. During his studies, he already gained practical experience at Daimler AG. There, in the "Supplier Management Commercial Vehicle Engine Assembly" department, he took on tasks such as ensuring the quality of purchased parts, supervising quality campaigns and handling complaints about purchased parts. During his Master's degree, he completed several scientific projects at Continental AG in the Chassis & Safety Department NVH Development. The focus was on the analysis of low-frequency brake noise, the commissioning of mobile frequency analyzers and the performance of experimental structural analyses (EMA, ODS and OMA). After completing his studies, he worked as a research assistant at the Frankfurt University of Applied Sciences until 01/2020. As part of this work, his areas of activity were contract research to determine the sound power of large technical systems. In addition, he carried out RDE measurements on commercial vehicles and taught practical NVH content in the laboratory. Since 2018, he has been a member of the founding project ARA - Augmented Reality Acoustics, which became HoloMetrix GmbH in September 2020.
Mr. Alexander Pfaff has also contributed to numerous publications. A selection of these publications is listed below:
- Publications 5th edition: Bremsenhandbuch (ISBN 978-3-658-15488-2), Chap. 28: Schwingungen und Geräusche (Ed.: Bert Breuer Karlheinz H. Bill / Authors Chapter 28: Holger Marschner, Alexander Pfaff, Paul Leibolt and Giuseppe Maggi-Trovato), Springer Vieweg Verlag
- μ-Symposium (ISBN 978-3-18-380012-4), Investigation of the mechanisms of action of frictionally excited adhesion-slip vibrations using the example of brake creaking and analog vibration phenomena(authors: Marschner, Holger; Leibold, Paul; Pfaff, Alexander; Morschel, Christopher), Progress Reports VDI: Series 12
- 17 VR & AR Meetup "AR-supported acoustic measurements" / Alexander Pfaff (2019)
- Polytec user conference "Acoustic measurements with augmented reality measurement technology of the future - a keynote speech" (Prof. Marschner, A. Pfaff, C. Morschel, Frankfurt University of Applied Sciences) (2018)
- Grazer Nutzfahrzeug Workshop (17.05. - 18.05.2018, Graz), "Von der Kehrmaschine zum 35t-Müllsammelfahrzeug - Potenziale und Herausforderungen für elektrisch betriebene Stadtreinigungsfahrzeuge" (Alexander Pfaff (FRA UAS), Holger Marschner (FRA UAS), Reinhold Schäfer(FES)) (2017)
- EuroBrake 2017 Dresden "MOAN NOISE - THE PHENOMENON AND SOLUTION APPROACHES" (Bauer, Jens (Continental Division Chassis & Safety); Körner, Matthias (Volkswagen AG); Pfaff, Alexander (Frankfurt University of Applied Sciences)) (2017)
Awards and scholarships
Award
On 24.05.2022, the HoloMetrix - Sound HUB was awarded the German Innovation Award in "Gold". With this award, the German Design Council recognizes companies that excel with new, pioneering technologies, processes or services.
First place
In October 2019, the start-up project ARA (as HoloMetrix GmbH was known at the time) received the Startup Booster Award from the city of Wiesbaden.
Scholarship
From January to June 2019, the HoloMetrix GmbH team was awarded the HessenIdeen scholarship. Today, the founders can still benefit from the large network that has emerged from this.
First place
The start-up project received the Applied Idea Award from the University of Applied Sciences in December 2018.
Accelerator
From June 2019 to May 2020, the start-up project ARA was a member of the Unibator at Goethe University Frankfurt am Main and was able to benefit from the exchange with the other start-up teams and the large mentor network.
Scholarship
From April 2020 to June 2021, the HoloMetrix GmbH team under the name ARA - Augmented Reality Acoustics received the Exist start-up grant from the Federal Ministry for Economic Affairs and Energy (BMWi).